The Messaging area is where you build, schedule, and review campaigns to your members. Campaigns can target everyone, a specific membership type or level, or a hand-picked list of memberships.
Campaign types
A campaign’s type determines the channel used and what additional fields are available:
Type | Channel | Use case |
Invitation | “Getting started” invites with onboarding instructions. | |
General-purpose email campaigns. | ||
Push | Push | Native app push to members who’ve installed and connected the app. |
Reward | Push | Directly send a reward item to members with a push notification. |
Points | Push | Directly award points to members with a push notification. |
Email — Reward | Email version of a reward send. | |
Email — Points | Email version of a points award. |
Which types are available depends on which features are enabled for your org:
Invitation is always available.
Push and the related types require the
Push Notificationsfeature.Email (general-purpose) and the email reward/points types require the
Email Campaignsfeature.Reward and Points types require the Loyalty feature.
If a type isn’t in the dropdown when you create a campaign, the underlying feature isn’t enabled. Contact us for more information if you are interested in getting access to additional features.
Campaign statuses
Status | Description |
Draft | You started building this campaign but haven’t scheduled it. Editable. |
Ready to Send | Scheduled to send. Remains editable until it actually goes out. |
Sent | Already delivered to recipients. Read-only, no further edits. |
Filter the campaign list by status to find work-in-progress vs. historical sends.
Wallet push notifications
If a membership has connected to a wallet, but not to an app, push campaigns may be sent as native wallet notifications. These notifications are only sent as a fallback and are subject to the following platform restrictions:
Limitation | Apple Wallet | Google Wallet |
Content | Single plain-text field | Header, body and link |
Quota | No hard cap, but we keep in line with Google Wallet for consistency and avoiding Apple’s hidden rate limits | Max of 3 notifying messages per pass in 24 hours. Above that limit the message is still added to the pass, but no notification is sent. |
Appearance | Displays plain-text content on lock screen, tapping goes to pass | Displays generic “notification received” on lock screen, tapping goes to pass where content is displayed |
The Google limit applies to each wallet pass, which is one pass for each membership. The Apple alert is sent to each device that holds the pass, so a member with a phone and a tablet gets one alert on each device.
For more info, look at the platform documentation: Google Wallet and Apple PassKit.