PassPlay is a membership management platform for museums, zoos, parks, and cultural attractions. Members install a mobile app that holds their membership card, guest passes, benefits, and loyalty points. Behind the scenes, PassPlay syncs membership data from your existing membership system (ACME, Altru, Tessitura, etc.) on a regular basis so that your members always have their updated membership information available.
The PassPlay admin is the web dashboard your team uses to:
Look up and manage individual memberships and members.
Send push, email, and other campaigns to specific audiences.
Configure the benefits, guest passes, and rewards your members can use.
Review activity reports: connections, redemptions, points claimed, and more.
Customize your organization profile, branding, and admin user access.
How the admin is organized
The admin’s main navigation groups resources by functional areas:
Memberships: your member roster, including search, edit, lookup, and bulk import.
Benefits: standard and redeemable benefits as well as reciprocals.
Loyalty: points sources, rewards catalog, and usage metrics.
Messaging: message campaigns and history.
Guest Passes: pass allocations, configuration, and usage tracking.
Organization: org profile, branding, and users.
Audiences: custom groups of members for usage in campaigns and beyond.
Reporting: activity reports, per-feature analytics, and engagement scores.
Note: These articles are written for organization admins: staff at your museum, zoo, or attraction who manage your members. Some views are only available for organizations that subscribe to certain features (like Loyalty). If you are interested in adding new features, contact us for more information.